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Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here.
What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.”
What accounts can be associated. Here is a list of the various Google accounts that you can link with associations:
How does it differ from domain properties. Domain properties replaced property sets in Search Console back in 2019. Domain properties are a way to verify your whole domain in Search Console and see your data across www vs non-www, http vs http, Android app and more all in one place without having to go to each individual property.
What associations look like. Here is a screen shot of associations in Google Search Console:
Existing associations. You were able to do associations prior and to make it simple, Google said “any existing associations are automatically carried over to the new Associations page.” For example, when I checked my associations, I see my Android App, YouTube channel and Google Analytics account.
Why we care. Google will be giving us more information and more data in Search Console and the other services. Google said it can “unlock more functionality for your site.” Some of that means you can see your organic performance in your Google Ads account and having these associations can give you a better and wider view of your data across your various Google services.
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