Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM, from keyword research and ad targeting to campaign optimization and reporting.
Google Ads and Microsoft Advertising have been using AI for quite some time. Here are ways in which AI has already been a part of SEM:
There are many ways that AI is transforming SEM. Here are a few of the most notable ways:
As AI continues to develop, it is likely to have an even greater impact on SEM in the future. Here are a few of the ways that AI is expected to impact SEM:
AI is having a major impact on SEM, and it is only going to become more important in the future. Spend time playing with AI tools both in the Google and Microsoft Ads interfaces, as well as external tools like Bard and ChatGPT. By embracing AI, marketers can improve their campaigns and reach their target audience more effectively.
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