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We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid.
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
An easy-to-understand guide to how to use Search Console Insights to better understand website search performance in Google.
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance and informing your SEO strategy.  
While some people may just take a quick glance at the numbers and move on, your Search Console Insights reports can provide vital insights into how users are interacting with your site and reveal data to help you optimize your website strategy.
Let’s take a look at what Google Search Console Insights is and how these reports can help you.
Google Search Console Insights is a feature within Google Search Console (GSC) that presents an easy-to-understand group of reports to help you understand site performance. 
It pulls data from GSC and Google Analytics into one place to compile the reports.
Search Console Insights offers five distinct performance views. Each gives a general overview, while also enabling users to drill down to top-performing pages and gain insights into specific search queries.
The Insights reports offer a remarkable amount of easily understood and actionable information in the form of straightforward snapshots of website search performance – ensuring that every website stakeholder can review and understand how well their content is performing.
The link to Search Console Insights is not in the left-hand navigation where one might expect to see it.
The Insights reports can be accessed from the search console Overview page, in a link at the very top of the page.
Clicking through to the Search Console Insights page shows a page that looks like this:
The Search Insights homepage shows the following reports:
The top of the page contains a somewhat hidden link to the Achievements report. It’s easy to overlook.
The image of a trophy with the word Achievements is actually a link to the Achievements report.
Clicking the link takes the user to the Achievements page, which lists milestones for the site.
There is also a link to a Search Console report containing more details.
The Achievement report shows data for the past 28 days against the background of data from the entire time data has been collected, archived as far back as 2019.
There are two reports in the Achievements section.
The first report is an “in progress” Achievement report measured in clicks.
The In Progress report displays the number of clicks the site is currently attracting. A trend arrow shows whether the clicks are trending upwards or downwards.
For content trending downward, there is a link to a search console report showing which pages are trending downward.
The In Progress report is useful for starting an investigation of why certain pages and search queries are underperforming compared to the previous 28-day period.
The Search Console report displays the underperforming webpages, number of clicks, clicks for the previous period, and the difference in clicks between the two periods in the comparison.
The second report is called the Google Search Impact report.
This report shows the total number of clicks the site has attracted.
Clicking back to the main Insights overview page, we see the Performance on Google report next.
The report is a graph that shows the daily fluctuations of site traffic in terms of clicks from Google.
The report shows the number of clicks for the past 28 days and an arrow pointing up or down, which indicates whether the clicks are trending up or down.
This report consists of a list of URLs corresponding to webpages receiving more traffic this period than the previous one.
The report lists the following information:
The information provided in the Your Growing Content report can be used to identify whether a cyclical trend is driving the increase, an algorithmic change has improved rankings, marketing efforts have been successful, or content updates have provided positive validation.
The Most Popular Content report shows the 15 most popular pages from the entire website.
The data shown includes:
The Most Popular Content report is useful for understanding what topics the site is authoritative for.
If the homepage is one of the most popular pages, this could be a good or not-so-good thing.
The list of search queries in this report that are associated with the homepage is meaningful.
For example, it’s good if the top search queries are variations of the brand name because that’s a signal of popularity, that people love the site so much they’re searching for it by name.
However, if the top queries are non-brand keywords, then this could be a sign that maybe the inner pages need work to get them ranking for more topics.
A site with the majority of non-brand keyword traffic to the homepage isn’t necessarily doing poorly, particularly if the site is a local business.
This report shows data about the top search queries used to drive traffic to the website.
The report shows the most searched queries and the upward-trending search queries.
The data is accessible through a dropdown menu marked like this:

The Most Searched Queries section displays the following data:
The Trending Search Queries section shows which queries are trending upwards, measured by clicks.
As with everything else, the data is a comparison to the previous 28 days.
Search Insights contains hidden tips explaining the data you’re looking for and how to use it.
But the links are hidden behind a school graduation cap icon that is located in the top right-hand corner of each report.
Below is a screenshot of one of the informational popups:
Search Console Insights is a helpful tool for anyone who wants to master their website’s search performance. 
Whether you’re an SEO consultant conducting a site audit or a site owner looking for a performance snapshot, these reports shed light on your overall site health and trends in performance.
By highlighting important metrics and insights, Google Search Console Insights enables stakeholders – regardless of their SEO knowledge – to understand the trajectory of their website and make more informed decisions about their SEO strategy. 
While the report is still in beta and not yet a final product, what is currently offered is valuable for all stakeholders who want to understand their website better and boost its performance in search.
More resources: 
Featured image by Shutterstock/Luis Molinero
Roger Montti is a search marketer with over 20 years experience. I offer site audits and phone consultations.  See me …
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