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Search Engine Land » SEO » Schema usage up 4x among top ranking ecommerce sites
With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions.
Compared to 2022, schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge.
Why we care. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. So it’s always interesting to watch and see what’s trending among the leading ecommerce brands and what they prioritize in their holiday strategies.
Trending schema types. This year’s big focus is on images and products. Three types of schema are trending among ecommerce brands:
Last year, brands were more focused on articles and items.
Why the shift. There are at least two Google-related factors at play here:
Brands starting early in 2023. JCPenney is one brand that is starting earlier than ever.
About the data. The insights from BrightEdge are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past four years.
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