The third edition of Ranking Factors is finally here! It got a little makeover both in looks and content inside. And, for the first time, we’ve put all the factors into a sortable sheet to find the info you need, faster.
Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages.
Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4’s features…all in one place.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using Search Console Performance and Google Trends.
In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic.
The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites.
If you’re trying to figure out how the update has affected your site, the Search Console Performance report is an excellent starting point.
Waisberg demonstrates how, when combined with Google Trends, the Search Console Performance report can help you investigate shifts in traffic patterns.
There can be several reasons for a drop in organic traffic. Waisberg highlights these main causes:
The Search Console Performance report is an effective tool for understanding traffic fluctuations.
To access the Performance report in Google Search Console, follow these simple steps:
You’ll now see the Performance report for your selected property, displaying data such as total clicks, impressions, average click-through rate (CTR), and average position for your website.
Waisberg suggests several ways to analyze the data:
Google Trends provides insights into web, image, news, shopping, and YouTube search trends.
Waisberg recommends using it to:
Understanding the reasons behind Google Search traffic drops is crucial. Using the Search Console Performance report and Google Trends, you can identify and analyze the causes of these drops, helping you stay ahead of industry trends and maintain your online presence.
In his next video, Waisberg will explore more ways to analyze search performance, including using a bubble chart.
Featured Image: Screenshot from YouTube, March 2023. 
Source: YouTube
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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