The third edition of Ranking Factors is finally here! It got a little makeover both in looks and content inside. And, for the first time, we’ve put all the factors into a sortable sheet to find the info you need, faster.
Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages.
Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4’s features…all in one place.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Google Search Console Insights now supports Google Analytics 4 properties, giving you access to more data.
In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights.
Combining data from Search Console and Google Analytics, Search Console Insights provides a thorough overview of how people discover your content across the web.
Since its launch in June 2021, Search Console Insights has only been compatible with Universal Analytics (UA) properties. If all you have are GA4 properties, your Insights section in Search Console would have been pretty bare.
It was a matter of time before GA4 support was added, however, as Google is sunsetting UA properties next year.
There are different ways to access Search Console Insights. You can get to it via:
Search Console Insights is accessible without Google Analytics, though linking the two together will provide you with more significant amounts of data.
Google designed GSC Insights to offer a snapshot of content performance within recent weeks. It only shows GA data for the last 28 days, which is sometimes compared to the prior 28-day period.
With that being the case, it’s helpful to check GSC Insights regularly as the data is frequently updated.
If you have a GA4 property and don’t see any data in the Insights section after today’s update, here are a few reasons why:
Your GSC property is not associated with a GA property.
You do not have sufficient permissions on GA.
You have the wrong GA view selected in GSC.
For more information, see: Google Search Console Insights: 7 Questions Answered.
Source: Google Search Central on Twitter
Featured Image: Screenshot from developers.google.com/search/blog, July 2022. 
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2023 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

source