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Google’s November 2023 core update is now rolling out and may take up to two weeks to complete.
This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update, which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. The third core update was the October 2023 core update, which started rolling out on October 5 and was completed on October 19.
New in the core update. Google said, that this core “update involves an improvement to a different core system than last month.” Google said its guidance about core updates is the same for both.
Reviews update coming next week. Google said a reviews update will also be coming next week. Google said this “will also mark a point when we’ll no longer be giving periodic notifications of improvements to our reviews system, because they will be happening at a regular and ongoing pace.”
More details. Google posted a more detailed Q&A over here, explaining more about the new core update and the upcoming reviews update.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past:
Why we care. Whenever Google updates its search ranking algorithms, your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google has released a core ranking update, so keep an eye on your analytics and rankings over the next couple of weeks.
Although with the spam update rolling out at the same time, it might be hard to isolate which update or updates impacted your site.
Previous core updates. Here’s a timeline and our coverage of recent core updates:
Other recent Google algorithm updates. Google recently rolled out the October 2023 spam update, while rolling out the October 2023 core update and in September, Google rolled out the September 2023 helpful content update over a 14-day period.
Google recently fixed a bug with the core update a couple of days ago, that impacted Discover traffic.
You can read more about past Google updates here.
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