We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid.
In this roundtable discussion with Shelley Walsh, Ben Steele, and Matt Southern, you’ll get expert insights into the evolution of search to give you a competitive advantage in 2024.
We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid.
In this roundtable discussion with Shelley Walsh, Ben Steele, and Matt Southern, you’ll get expert insights into the evolution of search to give you a competitive advantage in 2024.
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
In an effort to simplify the search results pages, Google announced that it is deprecating the How-To rich results
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it.
The reason given for removing the How-To rich results is that this is a part of simplifying the search results pages.
The How-To rich results relied on the HowTo Schema structured data in order to make a webpage eligible for appearing in a rich result.
As usual for structured data, the structured data only makes a webpage eligible to show up as a rich result, it doesn’t ensure that it will.
In this case, the structured data will have no effect or benefit for publishers who continue to use the how-to markup.
This structured data previously shown in all languages and countries where Google Search was available.

Google previously removed the How-To rich results only from mobile search, reducing it’s visibility so that it only appeared on the desktop.
There was no indication that Google intended to remove the how-to rich results from the desktop.
That has now changed.
Google has completely removed the rich results from the desktop versions of the search results pages.
The How-To rich results are officially deprecated.
Google announced:
“Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated.
This change will be visible in the metrics for the How-to search appearance in the performance report, and in the number of impressions reported in the How-to enhancement reports.
Since How-to results no longer appear in Google Search, we will be dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days.
To allow time for adjusting your API calls, support for How-to in the Search Console API will be removed in 180 days.”
Read Google’s official announcement:
Changes to HowTo and FAQ rich results
Featured image by author/Logo by Google
Roger Montti is a search marketer with over 20 years experience. I offer site audits and phone consultations.  See me …
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