Awkward Media, a leading SEO consulting and services provider, has marked a significant milestone, achieving an astonishing 800% growth. Founded 13 years ago by Zarrar Rasool as a branding agency, Awkward Media has transformed into a top-tier SEO company, securing its position at the very top of the industry.
The journey of Awkward Media into the realm of SEO began when clients sought effective marketing strategies to complement their branding and design work. Recognizing the demand for digital marketing services, Mr. Rasool explored the avenue of SEO. However, wary of the prevalent skepticism surrounding SEO results, he was determined to offer a service only if genuine results could be guaranteed.
Zarrar Rasool shares insights into the company’s evolution: “The journey with SEO was a thoughtful decision; we entered a landscape where delivering tangible results was paramount, navigating past industry uncertainties.”
After two years of careful planning and learning the intricacies of SEO, Awkward Media finally introduced its SEO services to its existing clients, panning out to others after observing tangible results. The company’s success stems not only from development but also from its innovative and honest approach to SEO as well as clients. Mr. Rasool emphasizes the value of accountability and openness in its operations. He proudly adds, “We hold ourselves accountable to delivering SEO results, and offering them fast.”
Awkward Media sets itself apart with two specific guarantees that demonstrate its commitment to client satisfaction. The first guarantee promises to get clients on the first page within three months, or they do not have to pay until they do achieve this target. The second guarantee, built on trust, offers a refund and an additional $200 if clients don’t witness significant improvements in their KPIs within 20 days.
In addition to these guarantees, Awkward Media differentiates itself through its strategic approach, focusing on a strong funnel strategy and targeted advertising campaigns. The company streamlined its offerings by shedding 95% of its initial services to deliver exceptional SEO results.
Awkward Media, celebrating 800% growth, is expanding with new hires every quarter. The company aims to become Canada’s largest SEO company and a major player in the US.
Looking ahead, Zarrar Rasool reveals the company’s vision for the future, stating, “We’re in the early stages of developing a SaaS product focused on SEO.” Awkward Media aims to address the industry’s lack of proper conversion tracking and reporting tools with an innovative SaaS product. The company aims to bridge a significant industry gap and remain at the forefront of the evolving digital marketing landscape.