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SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed.
Below we feature the best SEO tools to increase your odds of ranking high in Google.
Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of producing a 1,500-word article in less than 15 minutes.
The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more.
Here is a look at some of the best features of Jasper:
We also Compare Jasper Vs. Copy AI & Jasper Vs. Scalenut.
Read our Jasper Review or visit Jasper.
Surfer is primarily a tool for generating SEO content, some of the core functionalities include:
Outline Builder – Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions.
Topic Discovery – Discover dozens of relevant topic clusters in a matter of minutes, this enables a strategy to target different keywords.
Keywords Volume & Search Intent – Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance. While Google does offer this functionality for free via the Google Keyword Planner, this tool is easier and less frustrating to use.
Internal content structure – This is seamlessly optimized by using real-time metrics for structure, and word count.
AI Writing – Utilize the full power of Surfer to write well-researched and high-quality articles.
AI Content & Plagiarism – While some affiliates may choose to rely on AI generated content, this could result in a Google penalty, this is why the built-in plagiarism and AI content checker is an important tool if you want to avoid penalties.
Read our Surfer SEO Review or visit Surfer SEO.
Pictory is an AI video generator that enables you to easily create and edit high-quality videos. One of the best aspects of the tool is that you don’t need any experience in video editing or design, and best of all videos add retention time to your website which increases SEO.
You start by providing a script or article, which will serve as the base for your video content. For example, Pictory can turn your blog post into an engaging video to be used for social media or your website. This is a great feature for personal bloggers and companies looking to increase engagement and quality. Since it is based in the cloud, it works on any computer. 
Pictory also allows you to easily edit videos using text, which is perfect for editing webinars, podcasts, Zoom recordings, and more. It’s simple to use and takes just minutes before delivering professional results that help you grow your audience and build your brand. 
Another great feature of Pictory is that you can create shareable video highlight reels, which proves useful for those looking to create trailers or share short clips on social media. Besides these great features, you can also automatically caption your videos and automatically summarize long videos. 
Here are some of the main features of Pictory: 
Read our Pictory Review or visit Pictory.
Scalenut is essentially an all in one marketing tool and is designed to scale. It enables you to quickly and get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. The software is divided into 4 sections:
Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition.
Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics, and offers content that can deliver.
Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions!
Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates. This includes the following:
Claim a 20% discount off the monthly subscription fee. Discount Code: FOREVER20 
We also Compare Scalenut Vs. Jasper.
Read our Scalenut Review or visit Scalenut.
If you want to generate high-quality website copy and marketing text and you need to optimizing SEO in highly competitive industries, Writesonic’s AI-powered content generation technology is the way to go. The tool enables you to generate blog posts, product descriptions, and marketing headlines automatically. Writesonic also allows you to create many variations of Google and Facebook ads in just seconds. 
Here is a look at some of Writesonic’s top features: 
Read our Writesonic Review or visit Writesonic.
Designed for SEO, and for websites that need to scale content, the generative AI model is designed to generate humanlike content and passes even the strongest and most accurate AI detectors.
Users can create long-form blog posts in minutes from a keyword, YouTube video, podcast, existing blog, PDF or document, or custom audio file – all with your own unique voice and writing style. For SEO-focused content publishers who need long-form content, and with the ability to product content quickly it is a solid option.
This powerful platform offers a range of tools that replaces the functionality of other products that includes Google Trends, MOZ, Hootsuite and SimilarWeb.
Some of the tools that are offered include:
Traffic Analysis – Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy.
Keyword Research – When it comes to SEO, researching keywords should be at the top of your list. Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they’re ranking for and highlight the gaps that even your rivals overlook.
Keyword GAP – It can be difficult to compete for the most obvious keywords, the best strategy for new websites is to chase after long-tail keywords. These are search terms that are often neglected by legacy market leaders. This tool enables you to compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target.
Backlinks Analytics – Backlinks is still one of the most important elements to rank websites highly. This tool enables the sourcing of new backlink opportunities for your own site. Simply enter your competitor’s site to see all of their backlinks. Then, find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks. With this information you can then discover how your competition is sourcing backlinks, the types of articles that get these links, and you can formulate a strategy to do the same.
Position Tracking – It used to be that you needed dedicated software simply to track your current ranking for multiple keywords in Google. This time saving tool is included in this platform, with this information it is recommended that you focus on pages that are ranking anywhere from position #6 to #20, and work on improving the pages for those keywords. Improvements include optimizing the content on the website to maximize user conversion and retention rate.
Writing Assistant – While you should always write content that is generated with a user first mindset, these tools can help to ensure that the content is Google friendly. This can be integrated directly into your Google Docs or WordPress account.
Content Audit – This is one of the most under appreciated features of this platform, audit your content assets and automatically break them down into sets for further improvement. Find pieces that need to be updated, rewritten or deleted using Google Analytics, Search Console and SEM Rush data.
Read our Semrush Review or visit Semrush.
 
Anyword is a data-driven copywriting tool that is designed for marketers.  It enables the generation of effective copy for ads, emails, landing pages, and content for different platforms. When it comes to creating adverts it is easy to do so for Facebook ads, Google Adwords, LinkedIn Ads, and Twitter Ads.
Of course for longer form content they also make it easy to generate blog posts, product descriptions, YouTube descriptions, and much more.
Anyword empowers creative marketers to add data to their toolbox by providing predictive metrics and insights into which part of the message works and for whom.
Best of all Anyword’s Performance Boost AI trains ChatGPT, Notion AI, and Canva on your brand, audience & performance data for more engagement, clicks, and conversions. See predictive analytics, get performance scores, and improve copy instantly.
As I discussed extensively in my SEO optimization guide, one of the most overlooked aspects of ranking high in Google is how how fast your page loads, this has been a ranking factor since at least 2017, and is extremely important especially for mobile users.
This free tool is provided by Google for website owners to analyze how Google assesses their page loading speed. If your website is Green and you pass then you will be not be excluded from the search results:

Unfortunately, if you fail then you need to immediately work on rectifying this situation. The three metrics that you should focus on are:
The first contentful paint is the above the fold content that is first seen when a page loads – How many microseconds does it take until it is finished loading?
The largest contentful Paint marks the time at which the largest text or image is painted. This is when optimizing image size takes priority.
Cumulative Layout Shift measures the movement of visible elements within the viewport as the page loads. You may have personally encountered this when  you begin reading content on a page to then have the content on the screen shift, this can cause frustration amongst users.
Every business owner must ensure that they are familiar with this tool. If you see a red FAILED notification then you need to rectify the situation, as it increases the odds that you will not be able to rank highly.

Knowing the importance of optimizing page loading speed is important, especially to pass Google PageSpeed Insights – Nitro Pack is the tool that enables the optimization of this speed. It provides everything you need for a fast website, in one place. Features like caching, image optimization, and a CDN are ready to go out of the box.
Image Optimization
Code Optimization
Loading Optimization
SEO Optimization: How Google’s AI Works (February 2024)
A founding partner of unite.AI & a member of the Forbes Technology Council, Antoine is a futurist who is passionate about the future of AI & robotics.
He is also the Founder of Securities.io, a website that focuses on investing in disruptive technology.
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