The third edition of Ranking Factors is finally here! It got a little makeover both in looks and content inside. And, for the first time, we’ve put all the factors into a sortable sheet to find the info you need, faster.
Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages.
Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4’s features…all in one place.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Learn innovative ways to help your website succeed in search while giving visitors a top-notch user experience.
Website optimization has become more demanding for digital marketers.
Scaling can feel overwhelming, especially with the increased focus on user experience for search engines, accessibility compliance, and privacy recommendations.
So, how can you and your SEO team best prepare to take on these expanding responsibilities?
How can you use website intelligence to seamlessly scale your program on an enterprise level?
What tools and approaches can your organization use to adapt to the evolving nature of SEO?
On Feb 8, I moderated a webinar with Ali Habibzadeh, CTO at Lumar, and Ashley Berman Hale, VP of Professional Services at Lumar. They discussed innovative ways to help your website succeed in search while giving visitors a top-notch user experience.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Website Intelligence involves spotting hidden issues and discovering new opportunities to improve them, which drives more traffic and conversions.
Here are the top seven ways to experience the full potential of growing your business through your website.
Statistics show the importance of accessible websites for the 15% of the population living with disabilities and for customer consideration.’
The rise in ADA lawsuits and high errors on websites further emphasize this need.
So, one great key is to find ways to improve your website’s accessibility.
[Learn ways to improve accessibility] Instantly access the webinar →
Style sheets that are structured may have elements that cause slow rendering of your page.
Be sure to look for elements and other factors that cause the slow rendering:
By addressing these issues, you can increase speed.
[Level up website optimization] Instantly access the webinar →
Images are beneficial for a site giving a rich page experience for your clients. However, it can be damaging if not done correctly.
Some questions to ask yourself:
By digging deeper, you will see how each person with access to images can contribute to site optimization.
Google Lens & Discover can also be powerful tools to optimize your site.
[Find out how] Instantly access the webinar →
One of the sneaky tricks attackers use is Clickjacking — where the attacker’s malicious link is transparent and hiding in front of an authentic webpage. Hence, the user clicks the malicious link believing they clicked the authentic page.
Be sure to enable an audit on the tool running all the time because prevention is always key.
[Discover the tools you’ll need] Instantly access the webinar →
By working together, developers and SEO professionals can establish standards and run pre-production scans, catching most errors before they occur.
This collaboration can save significant time and money and lead to higher website optimization.
Tech SEO is a key component that can amplify the impact of marketing efforts. However, many companies neglect this important connection and view website health and marketing as separate entities.
This approach is misguided, as the two are inextricably linked and can significantly impact a business’s success.
[Find out why & how you can improve optimization] Instantly access the webinar →
Analyzing customer reviews is essential for improving products/services, and a tool that integrates with business processes is crucial.
Your chosen review audit tool should collect feedback from multiple sources and be user-friendly and accessible to all, leading to better-informed decisions, increased customer satisfaction, and overall success.
Here’s the presentation:
Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.
Image Credits:
Featured Image: Paulo Bobita/Search Engine Journal
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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