Following the presentation, Tom will be answering your SERP feature questions in a live Q&A you won’t want to miss, so come prepared.
You will learn tips for improving your website’s technical health, including crawlability, indexability, site speed, accessibility, and more.
This strategy guide is the first step towards attracting high-quality leads and revolutionizing how you think about lead generation.
Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
Following the presentation, Tom will be answering your SERP feature questions in a live Q&A you won’t want to miss, so come prepared.
Google Search Console adds Interaction to Next Paint (INP) metric to Core Web Vitals report.
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report.
As of March 12, INP replaced First Input Delay (FID) as a Core Web Vital, signaling a shift in how Google evaluates user experience.
The INP metric, introduced as an experimental measure in May 2022, captures the time between a user’s interaction with a page (such as clicking a button) and when the browser can render the resulting changes on the screen.
This approach aims to provide a more comprehensive assessment of interactivity than FID, which only measured the time to first paint after the initial user interaction.
Google’s Web Vitals initiative, launched in 2018, provides developers with metrics to help optimize critical aspects of user experience. FID was one of the original metrics introduced as part of this effort. However, over time, Google recognized FID’s limitations in fully capturing interactivity, leading to the development of INP.
After a transition period as a ‘pending metric,’ INP replaces FID as a Core Web Vital. This change reflects Google’s ongoing commitment to refining its methods for evaluating and improving web user experience.
With the INP transition approaching, web developers are advised to assess their website’s current INP performance and take steps to optimize for the new metric.
To evaluate current INP scores, you can use tools like PageSpeed Insights and Chrome’s User Experience Report. Google recommends aiming for the “good” threshold, representing performance at the 75th percentile of page loads.
Developers should then diagnose and address issues impacting INP, such as long-running JavaScript tasks, excessive main thread activity, or overly complex DOM structures.
Related: Get Ready For Google’s INP Metric With These 5 Tools
The adoption of INP as a Core Web Vital has implications for web development practices and SEO.
As Googe incorporates Core Web Vitals into its ranking systems, websites with strong INP scores may see positive changes in search rankings and user engagement metrics.
Web development practices may evolve to prioritize optimizing interaction readiness. This might require developers to re-evaluate application architectures, streamline code, and refine design elements to minimize interaction delays.
Related: Google Now Says Core Web Vitals Used In Ranking Systems
By replacing the FID metric with INP, Google aims to offer a more comprehensive assessment of website interactivity.
As you navigate this transition, you can now use Search Console to monitor INP performance and take steps to address any issues that may be impacting scores.
Featured Image: BestForBest/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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