Rio SEO, a Press Ganey Forsta company, and the leading provider of local marketing solutions for enterprise brands, has been selected as the winner of the “Best SEO Platform” award in the 6th annual MarTech Breakthrough Awards, its fourth consecutive win in this category. MarTech Breakthrough, a leading market intelligence organization, recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Rio SEO’s Local Experience (LX) Platform empowers multi-location brands to optimize business listings, enhance reputation, and measure performance with advanced analytics. The LX Platform, favored by global enterprise leaders, drives measurable online and offline traffic for retailers, restaurants, hospitality, financial services, and more.
“We’re pleased to offer the only end-to-end local marketing solution for enterprise brands that enables organizations to manage experiences holistically. The integrated technology enables marketing teams to gain a 360-degree view of what attracts customers and keep them coming back,” said Kyle Ferguson, CEO of Forsta. “With the LX Platform, businesses are better equipped to focus on continuous improvement of their local experience and allow the results to be backed by data. We’re thankful to MarTech Breakthrough for this award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
“The LX Platform is our ‘Best SEO Platform’ as it equips multi-location organizations with a comprehensive set of tools all within one platform to increase their brand visibility across search engines, social networks, map applications and more,” said James Johnson, Managing Director at MarTech Breakthrough. “A customer’s first brand interaction often starts with a Google search, and if a brand is not positioned well for these first steps, it could be the last step that customer takes. LX offers clear and improved results, helping marketers effectively prioritize their strategies within a single interface.”
LX Platform users can also unite Customer Experience (CX) with market research, customer insights and behavioral analytics across touchpoints and combine these deep insights at the individual level with broad observations and trends from large market segments. The LX Platform allows users to gather, analyze, visualize and make decisions regarding deep insights about the complete experience of their local buyer.
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