LifeLock has been a prominent name in the identity protection scene for the most part of the 21st century, but just a few years ago, it gained even more traction after merging with Norton, the antivirus brand.
Now known as NortonLifeLock, it’s the best it has ever been. It combines identity protection with device protection, allowing it to not only detect identity theft, but prevent it.
On this page, our focus is on NortonLifeLock’s pricing. With so many available options, NortonLifeLock’s subscriptions need a separate page so you can choose the best subscription for you and your budget.
Now, let’s dive in, here’s where things get a bit tricky. Although LifeLock has merged with Norton, there are still LifeLock-only plans, namely, Standard, Advantage, and Ultimate Plus. Now, if you want to take advantage of the merger, there are Norton 360 plus LifeLock plans available, which bundle Norton 360 antivirus with LifeLock Select, Advantage, and Ultimate Plus. As far as we can tell, LifeLock Select is similar to Standard. The only difference is that Select provides monthly credit score reports from one credit bureau, whereas Standard only monitors credit scores and reports.
With that quick overview, here’s a look at LifeLock’s pricing.
In case it isn’t obvious yet, we like the LifeLock and Norton 360 bundlings. Yes, NortonLifeLock might be using these bundles to get customers to use more of their products, but it really makes sense to bundle these two types of services together. After all, cybercriminals can use malware to infect users’ devices and steal important information stored on those devices. Using antivirus software alongside LifeLock gives you a proactive means of preventing identity theft yourself. Additionally, a 2013 study showed that of more than three million smartphone thefts, nearly 10% led to identity theft.1

Note: The buying process on the LifeLock site is a little clunky; in fact, every time you try to buy directly from LifeLock you’re redirected to Norton to complete your purchase.
Another thing we really liked was LifeLock’s deals, including LifeLock’s Black Friday offers and low introductory pricing. Some comparable services offer a free trial month, but don’t provide discounted service for those willing to sign up for a full year; IDShield pricing fits this mold, for example. A plan from IdentityIQ, on the other hand, skips the free trials and offers discounts of around $5 per month to annual subscribers.
In addition to discounted first-year pricing, LifeLock’s free trial period lasts for 30 days, with the option to cancel service with a 60-day money-back guarantee. Of course, the prices after the first year jump pretty substantially, with their most robust service running $34.99 per month.
With pricing out of the way, let’s jump to what these plans offer.
As you can see, the difference between the Standard LifeLock plan and the Ultimate Plus plan is monumental, yet there are some universal services offered in all plans that can be the difference to protecting your identity or getting you the help you need if your identity is compromised.
While we’ll break down the features in more detail later, some of the big pluses to LifeLock’s offering that are consistent throughout all the plans are their Million Dollar Protection Package, which purports to cover the cost of lawyers and experts up to a million dollars, stolen wallets, USPS address change verifications, dark web monitoring, data breach notifications, identity and Social Security number alerts, and more.
The Standard LifeLock plan as advertised, while not nearly as extensive as the other plans, does offer great value at its given price point. However, we’d recommend taking advantage of the Norton 360 with LifeLock Select plan, since the company is really pushing the merger and giving customers the perks of the service at almost the same introductory price. For those looking for a plan with complete coverage, the Ultimate Plus plan really does offer everything we’ve come to expect from a total identity protection and monitoring service.
In addition to its individual plans, NortonLifeLock offers family plans. Quick note here: All NortonLifeLock family plans are bundled with Norton 360. They also offer the same features as their individual plan counterparts; the only difference is the number of people covered.
There are two types of family plans: the family plan for adults and the family plan for adults with kids. Both cover two adults, but the latter includes protection for up to five children. Here’s how the pricing breaks down.
As we mentioned earlier, LifeLock does have a bit of a sordid history, and it might be best to clear the air before we go any further.
One of the major complaints and points of caution surrounding LifeLock is how they handle privacy and advertising. In 2010, the company had to pay the FTC (Federal Trade Commission) $11 million dollars, in part because they made false claims regarding data security with the FTC concluding that the company’s system was vulnerable. This vulnerability was further demonstrated in 2018, when a bug exposed millions of customer email addresses.2
LifeLock’s major claim to infamy, however, stems from an arrogant and ill-advised advertising campaign that involved displaying their company’s CEO’s Social Security number asking for criminals to steal his identity. The plan backfired, his identity was stolen multiple times, and it exposed LifeLock’s claims as a complete identity protection service to be fraudulent. Five years after the stunt, LifeLock still hadn’t softened their claims, and had to pay out $100 million to their customers for continued false advertising. In short, between data security and false claims, LifeLock is not the most trustworthy company when it comes to protecting customers’ data.
Though there are certainly some things about LifeLock as a company that gives us pause, there is a lot to like about their service, especially the more robust features included with the Ultimate Plus plan. For the purposes of this standout features section, however, we’re just going to look at some of the things we liked most about LifeLock’s service generally.
The three main Norton 360 with LifeLock plans, Select, Advantage, and Ultimate, offered increasing levels of identity and device protection. Let’s break down those features to see what we’re really getting for our money.

Note: While the Ultimate plan does include these features for unlimited devices, they mean personal devices. Trying to apply the Ultimate plan to a thousand office computers, for example, doesn’t count. If you’re interested in outfitting an entire office with these security protections, we’d recommend contacting the company as they have small business and enterprise-level solutions available.
All of these services are available for the three Norton 360 with LifeLock plans. The Advantage and Ultimate plans have a number of additional features that are too much to cover here but include more robust, specialized identity protections for criminal and financial services. For example, the Ultimate plan includes 401(k) and investment account alerts as well as alerts on crimes committed in our name.
One of the things we like most about LifeLock is their confidence in their service; they really want to get you in the door with their plans and hope you stick around from there. LifeLock offers a free 30-day trial on all of their plans, which can be canceled within 30 days without incurring a charge. The cancellation process is relatively easy and can be done online or over the phone.

Quick Tip: To sign up for a free trial, you need to enter your payment information. If you fail to cancel the subscription before the 30-day trial is over, you’ll be automatically billed after 30 days.
The company offers a 60-day money-back guarantee, which enables dissatisfied customers to get a full refund if they cancel their service within that 60-day window. Again, the cancellation process can be done online or over the phone, though we’d recommend doing it over the phone in the case of a refund to make sure the company has it documented properly.
Can LifeLock stand toe-to-toe with other brands? Find out below.
We tested LifeLock and compared it side-by-side with other brands to give you the full picture.
The truth is, LifeLock still hasn’t really sorted out their service since merging with Norton, which is frustrating given the number of features they offer and the overall quality of their protection. The company provides a large list of features for a reasonable price within the industry, yet the buying process and the products themselves suffer from a lack of uniformity in the wake of the merger, and the company’s overall trustworthiness is a little suspect given their past history of false advertising and data insecurity. Hopefully, in time, the company will focus its product to avoid confusion and offer the best service possible.
If you’re someone who’s worried about identity theft and aren’t particularly tech-savvy, LifeLock may very well be worth it. Some of their features are replicable to someone who knows a bit about online identity management, but it requires time and effort. LifeLock offers the peace of mind in knowing that someone else is there to help guide you in the right direction should your identity be compromised.
Based on our testing and industry knowledge, LifeLock is the best identity theft protection service that includes antivirus protection, while as a pure identity theft protection service, Identity Guard tops our list.
As part of all of their plans, LifeLock includes Social Security number monitoring which flags if your SS number appears on any websites.
Yes, LifeLock has been hacked. As part of a marketing campaign, LifeLock’s CEO advertised his Social Security number, and it backfired in a big way. His identity was stolen more than a dozen times. The company has also played fast and loose with customer data, and in 2018 had a bug that exposed millions of customer email addresses.
FCC. (2020). Phone Theft in America.
transition.fcc.gov/cgb/events/Lookout-phone-theft-in-america.pdf
Krebs on Security. (2018). LifeLock Bug Exposed Millions of Customer Email Addresses.
krebsonsecurity.com/2018/07/lifelock-bug-exposed-millions-of-customer-email-addresses/
AARP. (2018). Is My Identity on the Dark Web?
aarp.org/money/scams-fraud/info-2018/what-is-the-dark-web.html
FTC. (2019). LifeLock, Inc., a corporation.
ftc.gov/enforcement/cases-proceedings/072-3069-x100023/lifelock-inc-corporation
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