sel logo
Search Engine Land » SEO » Google Search Console compare feature in performance reports
SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more!
If you already have a Search Engine Land account, log in now. Otherwise, register here!
Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics.
It turns out this is not new, it has been around for a while and I had some brain fog. I have updated the story to reflect this is not new and decided to leave it up, as it may help others.
What it looks like. Andrew Shotland shared screenshots of this on Twitter showing how the compare feature lets you put in two parameters or strings and compare them against each other. In this example, he is comparing queries containing “new” versus queries containing “tool”.
Here is the comparison tool that you can find when going into any of these parameters.
Here is the report that it generates after you apply these parameters:
More details. There is a help document available that has more details on this saying:
You can compare data between two values in any one grouping dimension, whether or not it is the currently selected grouping. For example, when grouped by Query you can compare clicks between two dates (this week vs last week), or two countries (USA vs France). Comparing by page or search appearance can change the metric calculation for CTR, impressions, and clicks. When comparing values for a single metric, the results table will display a Difference column to compare values in each row.
To compare group data:
Why we care. Adding more advanced reporting features that can help you analyze your site’s performance in Google Search is always useful. Being able to drill down into specific queries and compare one to another, or drill down into specific pages and compare one to another, can be super useful in debugging SEO issues.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Online Feb. 28-29: SMX Master Classes
Online June 11-12: SMX Advanced
Online Nov. 13-14: SMX Next
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
What Is SEO – Search Engine Optimization?
SEM career playbook: Overview of a growing industry
Web hosting for SEO: Why it’s important
AI-Driven Content Strategies for 2024
Achieving Compliance Excellence: Your Path to Marketing Success
Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation
Identity Resolution Platforms: A Marketer’s Guide
Email Marketing Platforms: A Marketer’s Guide
Customer Data Platforms: A Marketer’s Guide
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Topics
Our events
About
Follow us
© 2024 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.

source