Insights from Google's Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast] – Search Engine Journal

Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
Join us as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year.
Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
Join us as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year.
Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering.
Learn how to better leverage these powerful tools to improve your website’s SEO.
[Prefer to watch instead? Get access to the on-demand video.]
I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been, will always be, and are the most important things. Everything else should follow from that. –Martin Splitt
Suppose you are fine-tuning technical details or your website’s structure or markup. In that case, you are likely missing out on the more significant opportunities of asking yourself what people need from your website. –Martin Splitt
This question keeps coming up. This is not the first time and will not be the last time this question will come up and continue to be asked. I don’t know why everyone thinks about who, what value, or who. It’s about structure. I can’t emphasize this enough: If you choose to have H1s as your top-level structure of the content, that’s fine. It just means that the top level of the content is structured along the H1s. –Martin Splitt
[00:00] – About Martin
[02:47] – Why Semantic SEO is important.
[04:22] – Is there anything that can be done within Semantic HTML to better communicate with Google?
[06:02] – Should schema markup information match what’s in the document?
[08:24] – What parts of Semantic search does Google need the most help with?
[09:19] – What is Martin’s opinion on header tags?
[14:22] – Is the responsibility of implementing Semantic HTML on the SEO or the developer?
[16:19] – How accessible is Semantic HTML within a WordPress, or Gutenberg-style
environment?
[19:58] – How compatible is Semantic HTML with WCAG?
[21:08] – What is the relationship of Semantic HTML to the overall concept of the Semantic web RDF, etc.?
[25:04] – Can the wrong thumbnails be rectified utilizing Semantic HTML?
[28:42] – Is there another type of schema markup that can still refer to the organization and use IDs on article pages?
[32:10] – Can adding schema markup to show the product category hierarchy and modifying HTML help Google understand the relationship between the product and its category?
[33:49] – Is preserving header hierarchy more critical than which header you use?
[36:36] – Is it bad practice to display different content on pages to returning users versus new users?
[40:08] – What are the best practices for error handling with SPAs?
[45:31] – What is the best way to deal with search query parameters being indexed in Google?
[48:02] – Should you be worried about product pages not being included within the XML site map?
[50:26] – How does Google prioritize headers?
[56:00] – How important is it for developers and SEOs to start implementing Semantic HTML now?
[57:31] – What should SEO & developers be focusing on?
If you understand that it’s a 404, you have two options because two things can happen that you don’t want to happen. One is an error page that gets indexed and appears in search results where it shouldn’t. The other thing is that you are creating 404s in the search console and probably muddling with your data. –Martin Splitt
If you have one H1 and nothing else under it except for H2s and then content H2 and then content H2, that doesn’t change anything. That means you structured your content differently. You didn’t structure it better. You didn’t structure it worse. You just structured it differently. –Martin Splitt
[Get access to the on-demand video now!]
Connect With Martin Splitt:
Martin Splitt – the friendly internet fairy and code magician! He’s a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code.
With over ten years of experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace – abracadabra!
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/
Follow him on Twitter: https://twitter.com/g33konaut
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

source

Related Posts

Google Strengthens Search Console Security With Token Removal Tools – Search Engine Journal

Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.This webinar will equip you with…

Read more

Google Search Console security update improves management of ownership tokens – Search Engine Land

sel logoSearch Engine Land » SEO » Google Search Console security update improves management of ownership tokensChat with SearchBot Please note that your conversations will be recorded. SearchBot: I am…

Read more

Search Engine Optimization (SEO) Market Size Worth USD 157.41 Billion in 2032 | Emergen Research – Yahoo Finance

Search Engine Optimization (SEO) Market Size Worth USD 157.41 Billion in 2032 | Emergen Research  Yahoo Financesource

Read more

AI Prompt Engineering Tips for SEO – JumpFly PPC Advertising News

AI Prompt Engineering Tips for SEO  JumpFly PPC Advertising Newssource

Read more

Most Common B2B SaaS SEO Mistakes – MarketingProfs.com

by Ryan Lingenfelser Many B2B SaaS companies ignore SEO… and they are often right to do so!For SMBs, especially startups, it rarely makes sense to prioritize SEO. Compared with marketing…

Read more

How To Create an XML Sitemap To Improve Your Website’s SEO (2023) – Shopify

Start your businessBuild your brandCreate your websiteOnline store editorCustomize your storeStore themesFind business appsShopify app storeOwn your site domainDomains & hostingExplore free business toolsTools to run your businessSell your productsSell…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *