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Looking for an accurate, up-to-date and helpful guide to the “big picture” elements of search engine optimization?
Good news: We’ve just updated and expanded our popular What is SEO resource.
Search Engine Land’s guide, which was originally published in 2010 (here’s what it looked like, via the Wayback Machine), has earned hundreds of thousands of links and been viewed by millions of people.
Search engine optimization remains critical for companies of all sizes and types. Our revised guide can help you whether you’re just beginning your SEO career journey or you need an authoritative and trustworthy resource to help explain the basics of SEO to clients.
Our revised guide explains:
We hope you find our refreshed SEO guide to be a useful resource that offers the knowledge you need to start successfully optimizing your website in 2023.
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