NEW YORK, June 6, 2023 /PRNewswire/ — The antivirus software market size in Latin America is expected to increase by USD 295.3 million from 2022 to 2027. The market is expected to be registering a CAGR of 12.83%, according to the latest research report from Technavio. Discover IT Consulting & Other Services industry potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report!
The antivirus software market in latin america covers the following areas:
Antivirus Software Market In Latin America Sizing
Antivirus Software Market In Latin America Forecast
Antivirus Software Market In Latin America Analysis
Antivirus Software Market in Latin America– Vendor Landscape
There are numerous domestic and foreign competitors vying for market share in the highly competitive antivirus market in Latin America. The market in focus is being driven by the rising use of connected devices and concerns about cybersecurity threats, which is fueling an increase in demand for dependable antivirus software. The antivirus software market in Latin America is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Vendor Offerings
Fortinet Inc. – The company offers antivirus software which is designed to provide malware, ransomware, and phishing protection on PC and laptops.
F Secure Corp. – The company offers antivirus software which is designed to provide malware protection and application firewall service.
G DATA CyberDefense AG – The company offers antivirus software which is designed to protect against viruses, ransom­ware, spy­ware, infected email attachments, and other malware which occurs in personal computers and laptops.
For market's vendor landscape highlights with a comprehensive list of vendors and their offerings – View Sample in a minutes
Antivirus Software Market in Latin America – Key Market Segmentation
This Latin America antivirus software market report extensively covers market segmentation by application (enterprise and individual), and device (laptops, desktops, and mobile and tablets).
The market share growth by the enterprise segment will be significant for overall market growth during the forecast period. Owing to the region's growing acceptance of digitalization and an increase in cyber threats, enterprise antivirus software is expected to experience significant growth in Latin America during the forecast period. Furthermore, the market in focus is dominated by major players like McAfee, Symantec, and Kaspersky, as they provide antivirus software for businesses. Hence, due to such benefits, the antivirus software market in Latin America is anticipated to grow at a faster rate during the forecast period due to the significant demand for antivirus software from the enterprise application segment.
View Sample Report in minutes of this report for more highlights into the market segments.
Antivirus Software Market in Latin America – Regional Market Outlook
As a result of rising internet usage and digitalization, the antivirus software market in Latin America is competitive as well as expanding rapidly. An increase in cyber threats and the requirement for companies as well as individual consumers to implement precautions against these threats drives the regional market. Even though there exists greater competition in the market in focus, consumers have grown increasingly price-conscious and there is free antivirus software available. Hence, such factors drive the market during the forecast period.
For more key highlights on the regional market share of most of the above-mentioned countries.- View Sample Report
What's New? –
Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
Global competitiveness and key competitor positions
Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!
Companies Mentioned
AO Kaspersky Lab
Avast Software Sro
BlackBerry Ltd.
ESET Spol Sro
Fortinet Inc.
F Secure Corp.
G DATA CyberDefense AG
International Business Machines Corp.
Malwarebytes Inc.
McAfee LLC
Microsoft Corp.
NortonLifeLock Inc.
Psafe
S.C. BITDEFENDER Srl
Sophos Ltd.
Trend Micro Inc.
WatchGuard Technologies Inc.
Wontok
Open Text Corp.
Dell Technologies Inc.
Antivirus Software Market in Latin America – Market Dynamics
Key Drivers
The increase in the use of mobile devices is notably driving the market growth of antivirus software. This can be attributed to the rise in Internet access through such devices, which raises the possibility of cyber threats. Moreover, the increased access to important data and information due to the use of mobile devices for personal and professional purposes increases the possibility of unauthorized access if a mobile device is stolen.
Along with technological advancements, the acceptance of mobile devices for m-commerce, bill payment, and GPS grows. Therefore, mobile devices need to be protected from hackers with high-level security when accessing confidential information. Resultantly, the demand for cutting-edge cybersecurity solutions is high. Hence, such factors drive market growth during the forecast period.
Significant Trends
The advent of cloud-based antivirus software is an emerging trend influencing the market. These services are used for tasks such as biometric data storage, video management, and authentication. It is also critical to protect the data from unauthorized access because banks and hospitals store significant amounts of sensitive information in the cloud.
Cloud-based services become increasingly popular among SMEs, as they are economical and don't need an infrastructure to support their implementation. Furthermore, the adaptability and scalability of cloud-based security solutions allow for the fulfillment of a wide range of customer requirements, which accounts for their rising popularity. Hence, such trends influence the growth of the market in focus during the forecast period.
Major Challenges
The complex IT infrastructure is a major challenge hindering market growth. IoT improves device connectivity and makes M2M communication easier. Hence, it experiences a huge potential for development and adoption. But this has produced a convoluted IT infrastructure that links big data, cloud computing, and mobile devices, resulting in a network of unsecured devices.
Businesses struggle to receive the highest level of security and service from organizations, which makes finding legitimate end-user devices to connect to and exchange data within a sophisticated connected network challenging. Therefore, such factors hinder the growth of the antivirus software market in Latin America during the forecast period.
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Antivirus Software Market Scope in Latin America
Report Coverage
Details
Base year
2022
Historic period
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 12.83%
Market growth 2023-2027
USD 295.3 million
Market structure
Fragmented
YoY growth 2022-2023(%)
11.91
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
AO Kaspersky Lab, Avast Software Sro, BlackBerry Ltd., ESET Spol Sro, Fortinet Inc., F Secure Corp., G DATA CyberDefense AG, International Business Machines Corp., Malwarebytes Inc., McAfee LLC, Microsoft Corp., NortonLifeLock Inc., Psafe, S.C. BITDEFENDER Srl, Sophos Ltd., Trend Micro Inc., WatchGuard Technologies Inc., Wontok, Open Text Corp., and Dell Technologies Inc.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Key Topics Covered:
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
4 Historic Market Size
4.1 Antivirus software market in Latin America 2017 – 2021
4.2 Application Segment Analysis 2017 – 2021
4.3 Device Segment Analysis 2017 – 2021
4.4 Country Segment Analysis 2017 – 2021
5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition
6 Market Segmentation by Application
6.1 Market segments
6.2 Comparison by Application
6.3 Enterprise – Market size and forecast 2022-2027
6.4 Individual – Market size and forecast 2022-2027
6.5 Market opportunity by Application
7 Market Segmentation by Device
7.1 Market segments
7.2 Comparison by Device
7.3 Laptops – Market size and forecast 2022-2027
7.4 Desktop – Market size and forecast 2022-2027
7.5 Mobile and tablets – Market size and forecast 2022-2027
7.6 Market opportunity by Device
8 Customer Landscape
8.1 Customer landscape overview
9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 Brazil – Market size and forecast 2022-2027
9.4 Mexico – Market size and forecast 2022-2027
9.5 Argentina – Market size and forecast 2022-2027
9.6 Colombia – Market size and forecast 2022-2027
9.7 Rest of Latin America – Market size and forecast 2022-2027
9.8 Market opportunity by geography
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks
12 Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 Avast Software Sro
12.4 ESET Spol Sro
12.5 Fortinet Inc.
12.6 F Secure Corp.
12.7 G DATA CyberDefense AG
12.8 International Business Machines Corp.
12.9 McAfee LLC
12.10 Microsoft Corp.
12.11 NortonLifeLock Inc.
12.12 Psafe
12.13 S.C. BITDEFENDER Srl
12.14 Sophos Ltd.
12.15 Trend Micro Inc.
12.16 WatchGuard Technologies Inc.
12.17 Wontok
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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